Module 5

Media and Public Engagement

Person with straight, shoulder-length hair and glasses, wearing a white shirt and black blazer, appears confused with a neutral background.
A man wearing glasses sitting in an office with a bookshelf and framed pictures in the background.
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Module length: 90 min

Study time: 3 hr

Accelerator Short Course:

Master Mentors discuss how to manage during a 24/7 news cycle and work effectively with media and what to consider when working directly with the public.

Core concepts

Social media & public policy

The impact of social media on public policy.

The mechanics of the media

How the mainstream media works and how to anticipate their interests.

Understanding central communications

The role of central communications offices.

Giving ministers the support they need

What a Minister/Mayor needs from the bureaucracy when dealing with high-profile issues in the public domain.

Managing the media during a crises

Responding to a crisis that will attract media attention.

Public engagement principles

Fundamental principles of a successful public engagement process.