Module 4

Issues
Management

Accelerator Short Course:

Person smiling while wearing a headset and a blue patterned shirt, with a headscarf, against a plain background.
Woman with gray hair wearing a light blue shirt and earbuds, standing indoors with a bookshelf in the background.
A smiling man in a suit with a tie against a blurred background.

Module length: 90 min

Study time: 3 hr

Issues Management requires public servants to manage issues that may not become public, up, down and sideways within the bureaucracy. It requires a network of contacts and a way of sharing information within the unit that ensures the desired culture is being created to ensure engagement.

Core concepts

Communicating complex issues succinctly

Condensing a complex story into a series of bullets.

Managing issues alongside BAU

Managing issues while continuing with the regular business of government.

Working with central comms teams

The expectations of central communications offices.

Giving politicians everything they need and nothing they don’t need

What a politician needs from the bureaucracy when dealing with tricky, time-bound, high-risk, media-sensitive issues.

Crises response strategies

Strategies to respond to a major crisis such as an environmental disaster or a pandemic.